6 Explainer Video Formulas to Improve Your Business

Explainer videos are a powerful tool that can be utilized by any brand or business, big or small. These audiovisual tools help you deliver your message to your audience in an efficient manner. 

The purpose of these videos, whether they are animated or live, is to break down difficult concepts into their component parts and present them in a manner that is simple enough for viewers to grasp.

An explainer video may be used for a wide variety of purposes, from introducing a product or service to breaking down a process or idea. If you want to engage your audience and accomplish your objectives, you can use this type of video in a number of different ways to make your brand stand out.

Introductions

Explainer videos are an excellent tool for providing a detailed introduction to an idea or concept. It’s ideal that this will serve as a brief summary of your product, service, or company. 

In either case, it provides those who aren’t already familiar with your brand with a simple approach to learning more about it. (This particular reason is why explainer videos are extremely popular with small businesses and tech startups.)

Processes

Explainer videos are an excellent tool for simplifying complex concepts or procedures into easily digestible chunks of information. Do you remember how excited you were as a kid when a teacher told you that your lesson for the day wasn’t a lecture but just a video for you to watch? 

And at the end of the class, you still learned about the subject! The same principle applies in this situation. The use of explainer videos can assist in the simplification of difficult material, making it simpler for viewers to understand how your services and products work.

Tutorials

Nobody enjoys having to spend a long time reading instructions or searching for information, especially when they are vague or difficult to understand. Videos designed to explain a concept can take the form of straightforward demonstrations, methodical instructional guides, or other types of instruction like a flowchart. 

These are methods that are both interesting and efficient for acquainting viewers how they can use your product or service.

Sales Collateral

Explainer videos can promote your brand in a variety of communication areas, in addition to the usual applications that they are used for. Is there a story that you tend to tell over and over again? Or is it information that you frequently refer to? A video that explains anything can serve as a good jumping-off point for a discussion. 

People would much rather watch something that engages them, like a quick movie, than have to browse through a binder or scroll through a long FAQ. Much more efficient, don’t you think?

Presentations

When giving a presentation, time is of the essence. Much like an elevator pitch, an explainer video is efficient in providing context or delivering vital information up top, giving you more time for further discussions and questions. 

In addition to this, you may use them to supplement your live presentation by providing visual aids that help drive home the point you are trying to make.

In conclusion, explainer videos are a versatile and successful tool that can be utilized by any company or organization that aims to effectively express the information they wish to convey. An explainer video may be used for a wide variety of purposes, from introducing a product or service to breaking down a process or idea. 

If you want to engage your audience and accomplish your objectives, you can use this type of video in a number of different ways.

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