Best Animated Film and Best Animated Short Film

Oscars: A Spotlight on Best Animated Film and Best Animated Short Film 2023

The Oscar 2023 took place in March at Dolby Theater, in Los Angeles recognizing and celebrating excellence in the film industry. In its 95th year, the annually held awards show never failed to put its audiences in awe with its surprises, emotions and most importantly, winners! This year, the competition for best animated film and best animated short film was fierce, but two films rose above the rest to claim the prestigious awards.

Best Animated Film: Guillermo del Toro’s Pinocchio

Emerging victorious as the Oscars 2023 best animated film was “Guillermo del Toro’s Pinocchio.” This rendition, set against a darker backdrop, delved deep into themes of death and a father’s grief. Critics and fans alike were captivated by the animated video’s enthralling visuals and the depth of its narrative.

Del Toro, who has always been a staunch advocate for the medium of animation to tell more complex stories that cater to all ages and no stranger to awards such as BAFTA and Emmys, expressed, “[Animation] is an art form that has been kept commercially and industrially at the kids’ table for so long. A win helps but it is about going forward as a community making it.”

The accolade adds another feather in the illustrious cap of this celebrated Mexican filmmaker. A hearty congratulations to the team for their unwavering dedication and exceptional work.

Best Animated Short Film: The Boy, the Mole, the Fox, and the Horse

Claiming the title for the best animated short film was the poignant “The Boy, the Mole, the Fox, and the Horse.” The animated video was acclaimed for its distinctive art style and emotional depth. Among its numerous recognitions are the BAFTA Film Award and an NAACP Image Awards nomination, underscoring the pivotal role animation plays in the broader film industry.

The awards bestowed upon these creations reiterate the boundless potential and creativity innate to the animation industry. Fans and professionals eagerly anticipate the forthcoming innovations in this dynamic art form.

 

The versatility of animation

Animation is not just limited to the film industry. In fact, it has become a powerful tool in various platforms and spans across businesses, websites, and advertising. Animated videos are a great way to grab the attention of potential customers, explain complex concepts in a simple way, and create a lasting impression. 

Businesses have started to use animated videos to showcase their products and services. These videos can be used in presentations, product demos, and even in social media campaigns. More than a static material can tell, animated videos can be used to explain complicated concepts in a simple and engaging way, making it easier for the audience to understand.

Animated videos have also become popular in website design. Websites that use animation can create a more immersive experience for the user, making the website more engaging and memorable. Animation can be used to showcase product features, create interactive elements, and even as background visuals.

Lastly, animated videos have become an effective tool in advertising. Animated ads are eye-catching and can help a brand stand out from the crowd through its diverse themes, style and unique way of storytelling. They can be used to showcase the unique features of a product or service in a fun and appealing way. Some also integrate animated figures in their endorsement and commercials bringing a distinctive and stylish way of showcasing the services of a brand. 

In conclusion, animation is a versatile tool that constantly evolves and can be used in various platforms like businesses, websites, and ads. With streaming services, globalization, and the expansion of virtual and augmented reality, animation has increasingly become popular and in demand. With the rise of technology, animation has become more accessible and affordable, making it a great option for businesses of all sizes.

Want to tell your brand’s story? Book a free consultation with Obra Digital’s animation experts today! 

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