Top 10 Strategic Insight Tools To Make You A Pro
Business and strategic planning has been the staple of every successful business model. Success won’t be achieved by making decisions on random instances. By formalizing goals and realizing how these goals will be pursued, companies will be on the road to fruitful quarters.
Every company needs a strategy to achieve its long-term goals. Specifically, for companies highly engaged in the digital world, digital marketing requires strategic insight tools that are used to analyze and collect information about the environment and industry that they’re operating in.
What are the best strategic insight tools for companies?
Brandwatch, the world’s leading social intelligence company, is a powerful social media tool that can be used to plan, monitor, manage your social media and customer/market insights. Their intelligent solutions meet the needs of companies such as Unilever, Walmart, Dell and many others.
Global Web Index is a company that provides audience profiling data to publishers, agencies and marketers around the world which can be used to get accurate data on what people are doing online and segment/analyze in data.
To find out about something these days, a person’s natural instinct would be to Google. Good trends was made by Google to help companies gather insights into what people are searching for in Google, where and how this is changing over time.
It would be an understatement to say that smart phones have changed the world. Understanding mobile behavior gives companies insight to mobile usage across the globe.
Keyword Planner is a free Google Ads tool that can be utilized for creating Ad groups, campaigns and gain insight into user interests in order to plan content.
Buzzsumo’s motto is “Find the Most Shared Content and Key Influencers”. This company allows you to see the most popular content on any subject. With that in mind, you can plan your content and find influencers to help you advertise.
TWTRLand is a social intelligence platform that is used to understand audiences on Twitter and identify influencers.
Consumer Barometer is another free Google tool that allows users to help marketers understand how people use the internet in terms of the different channels and devices across the world.
When it comes to digital statistics, We Are Social comes in handy because it allows companies to get high level analysis and data on the usage of digital marketing around the world.
Lastly, the RF Intent Index is an ongoing online research that studies why people use the web, the their motivation is in using it and this data is broken down by demographic.
Utilizing these kinds of tools well you a lot with your digital marketing efforts and business strategizing in the long run. By simply using the analytics, you will be able to target the right market at the right time with the right strategy.
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